Business Model Metrics and KPIs - eBook Edition
 
Complete guide on explain the different types of metrics typically available based on the business model you are using to help you with decision-making in your business.
 
Table of Contents
 
Introduction
 
What Are Business Metrics?
What Are KPIs?
Business Metrics vs. KPIs
Key Differences Between KPIs and Metrics
Every KPI is a Metric, But Not Every Metric is a KPI
The Relationship Between KPIs and Metrics
Benefits of Tracking Business Metrics
Why KPIs Are Important
What Business Metrics Should You Use?
 
Key Business Metrics Across Different Business Models
 
SaaS Business Model Metrics
Monthly Unique Visitors
Signups
Product-Qualified Leads (PQLs)
Customer Conversion Rate
Average Revenue Per Account (ARPA)
Customer Acquisition Cost (CAC)
Monthly Recurring Revenue (MRR)
Customer Retention Rate (CRR)
Net Promoter Score (NPS)
Churn Rate
 
Franchise Business Model Metrics
Same-Store Sales
Net Promoter Score (NPS)
Sales Per Square Foot
Franchise Growth Rate
Retail Conversion Rate
 
Subscription Business Model Metrics
Freemium Conversion Rate
Retention Rate
LTVRatio
Average Order Value (AOV)
Annual Recurring Revenue (ARR)
 
E-commerce Business Model Metrics
Sales Per Labor Hour
Customer Lifetime Value (CLV)
Net Profit Margin
Shopping Cart Abandonment Rate
Revenue Per Visitor (RPV)
 
Content-Based Business Model Metrics
Bounce Rate
Click-Through Rate (CTR)
Average Time on Page
Conversion Rate
Return on Investment (ROI)
 
Affiliate Marketing Business Model Metrics
Cost Per Lead (CPL)
Return on Ad Spend (ROAS)
Click Traffic Rate
Average Order Value (AOV)
Affiliate Contribution Margin
 
Agency-Based Business Model Metrics
Qualified Leads: MQLs and SQLs
Customer Acquisition Cost (CAC)
Customer Lifetime Value (CLV)
Agency Profit Margin
Client Retention Rate
 
Retail Business Model Metrics
Sales Per Square Foot
Sales Per Employee
Gross Profit Margin
Inventory Turnover
Year-Over-Year Growth
 
Distribution-Based Business Model Metrics
Order Lead Time
Perfect Order Rate
Lost Sales
Picking Accuracy
Labor and Equipment Utilization
 
Open-Source Business Model Metrics
Activity
Size
Performance
Diversity
Referral Traffic
 
Peer-to-Peer Business Model Metrics
Cost Per Invoice
On-Time Payment Rate
Supplier Rate Per 1,000 Invoices
Realized Cash Discount Rate
Duplicate Payments Rate
 
Drop-Shipping Business Model Metrics
On-Time Delivery
Order Fill Rate
Inventory Feed Score
Returns Due to Improper Shipment
Order Cycle Time
 
Cash Machine Business Model Metrics
Unit Quantity and Location
Uptime and Downtime by Unit
Profitability
Product or Cash Dispensed
Contract Status
 
Online Educational Business Model Metrics
Student Progress
Learner Competency
Instructor Effectiveness
Customer Satisfaction
Subscriber Churn Rate
 
Freemium Business Model Metrics
Freemium Conversion Rate
Customer Acquisition Cost (CAC)
Customer Lifetime Value (CLV)
Active Users (DAU, MAU)
Churn Rate
 
Additional Business Model Metrics
Annual Contract Value (ACV)
Cost Per Lead (CPL)
Funnel Conversion Rate
Average Sales Cycle Length
Return on Ad Spend (ROAS)
 
Conclusion