Master Guide: Competitive Analysis Strategies
The Master Guide to Competitive Analysis Strategies is your ultimate resource for mastering business strategy. Packed with real-world examples like Sony vs. Nintendo, this guide covers essential tools like SWOT Analysis, Porter’s Five Forces, and the BCG Matrix.
Learn how to assess your competitors, spot market trends, and unlock new opportunities. With step-by-step instructions and strategic insights, this guide equips you to outperform the competition and drive your business success.
Table of content
Introduction
What Is A Competitive Analysis?
Competitive Analysis Example
- Sony Vs. Nintendo: Not All Fun And Games
Factors Your Competitor Analysis Should Include
- Feature Matrix
- Market Share Percentage
- Pricing
- Marketing
- Differentiators
- Strengths
- Weaknesses
- Geography
- Culture
- Customer Reviews
Benefits Of Carrying Out A Competitive Analysis
- Identify Your Business’s Strengths And Weaknesses
- Understand Your Market
- Spot Industry Trends
- Set Benchmarks For Future Growth
Competitive Analysis Strategies
- Swot Analysis
- Strategic Group Analysis
- Porter’s Five Forces
- Perceptual Mapping
- Bcg Matrix (Also Called Growth Share Matrix)
- Marketing Mix / 7 Ps Model
When Should You Do A Competitor Analysis?
- Starting A Business
- Launching A New Product Or Service
- If You’re Considering A Pivot
- A Stagnating Business
- Drop In Organic Traffic
How To Do A Competitive Analysis?
- Determine Who Your Competitors Are
- Gather Information About Your Competitors
- Research Your Competitors’ Sales Tactics And Results
- Ensure You’re Meeting Competitive Shipping Costs
- Analyze How Your Competitors Market Their Products
- Take Note Of Your Competition’s Content Strategy
- Learn What Technology Stack Your Competitors Use
- Analyze The Level Of Engagement On Your Competitors’ Content
- Look At Their Social Media Presence, Strategies, And Go-To Platforms
- Perform A Swot Analysis
- Determine Your Competitive Advantage
What To Do After Completing A Competitive Analysis
Competitive Product Analysis
- Assess Your Current Product Pricing
- Compare Key Features
- Pinpoint Differentiators
- Identify Market Gaps
Tips For Writing A Better Analysis
- Use A Template For Professionalism And Organization
- Implement Visual Aids
- Proofread Your Competitive Analysis
Conclusion
Competitive Analysis Strategies
- Instant download - eBook Edition
- Learn SWOT Analysis to assess strengths, weaknesses, opportunities, and threats.
- Sony vs. Nintendo case study for practical insights.
- Apply Porter’s Five Forces and BCG Matrix for strategic analysis.
- Steps to identify competitors and analyze their tactics.
- Understand competitors' pricing and market presence.
- Use Perceptual Mapping to visualize competitors in the market.
- Analyze market share, product differentiation, and competitive strengths.
- Spot industry trends and set growth benchmarks.
- Conduct a competitive product analysis to assess pricing and key features.
- Discover market gaps and competitive advantages.
- Use templates for a more professional competitive analysis.
- Implement visual aids for clarity in analysis.
- Ensure a proofread and organized competitive report.
- Hours of Research just 1-click away
