Customer Success Strategies- eBook Edition
 
Complete guide on how businesses come up with plans for success to make customers happier, get more people to use their products, and improve communication within the company.
 
Table of content
 
Introduction
 
What Is Customer Success?
 
What Is A Customer Success Strategy?
- Customer Success Vs. Customer Support
- Customer Success Vs. Account Management
- Customer Success
- Customer Success Vs. Customer Experience
- Customer’s Experience
 
Who Needs A Customer Success Strategy?
 
Why Is Customer Success Important?
- Good Customer Experience Increases Customer Loyalty For Your Brand
- Great Service Reduces Customer Conflict
- Excellent Customer Service Helps Convert Prospects
- Reduces Employee Turnover
- Excellence Raises Your Brand Profile
 
Customer Success Management
 
How Does Customer Success Work?
- Choose A Customer Success Solution
- Hire And Train A Customer Success Team
- Create A Customer Success Strategy
 
Why Is It Important To Design A Customer Success Framework?
 
Customer Success Strategies
- Brand Awareness
- Product/Service Education
- Customer Acquisition
- Guided Onboarding
- Customer Support
- Value Realization
- Customer Loyalty
- Expansion Offers
 
How To Create A Customer Success Strategy
- Understand Your Customers
- Develop Processes
- Get A CRM
- Proactively Educate
- Use Automation
- Find Your Value Realization Moment
- Listen To What Your Customers Say
- Be Human
- Measure And Iterate
 
Cases Of Examples Of Customer Success Strategy
- Facebook — Proactive Customer Support
- Helpcrunch — Make Customer Onboarding Easy
- Hubspot — Create Free Content To Educate Your Customers
- Zapier — Share Customer Success Stories
- Hyatt — Gather Customer Feedback
 
Tips For Enabling Customer Success
- Implement A Customer Success Program
- Educate Your Customers
- Onboard Customers
- Communicate With Other Teams
- Promote Customer Loyalty
 
Common Reasons Why Customer Success Fail
- Not Putting The Customer First
- Overdelivering
- Success Is Not Defined
- Focusing Only On Required Outcome
- Confusing Happiness And Success
- Forgetting We’re Working With Humans
- Focusing Only On Churn Mitigation
- Not Having A Customer Success Culture
- Failing To Properly Manage Expectations
- Acquiring Bad Fit Customers
 
Conclusion