Marketing Frameworks Explained - eBook Edition
 
With over 28+ marketing frameworks, this guide is your comprehensive guide to mastering the art and science of marketing.
 
From fundamental concepts such as supply and demand, market research, and segmentation, to intricate frameworks like STP marketing models, Ansoff Matrix, and the Blue Ocean Strategy, this e-book covers it all.
 
- Introduction to marketing strategies
- Understanding marketing basics
- Market research
- Basics for the segmentation of industrial market
- Basics of product positioning
- Relationship between the company and the market
- Marketing mix and the 7p’s of marketing
- SWOT Analysis
- STP Marketing Model
- Porter’s 5 Forces
- ANSOFF MATRIX
- BCG Growth-Share Matrix
- AIDA MODEL
- Marketing Funnel
- Kotler’s 5 A’s of Sales Marketing
- Blue Ocean Strategy
- PESTLE Analysis
- Pirate Metrics, AAARRR Framework
- Hook Model
- STEPPS Framework
- Honeycomb Model
- Bullseye Marketing Framework
- RACE Model
- Lean Canvas Model
- Pragmatic Marketing Framework
- Jobs-to-be-Done: A Framework for Customer Needs
- Flywheel Model
- SERVQUAL Model of Service Quality
- ZMOST framework
- 5C Analysis
- Net Promoter Score
- Content Marketing Matrix
- Service-dominant logic
- Product Strategy and Management
- Target Market
- Product-Market Fit
- Competitor analysis
- Product Positioning Statement
- BCG Matrix
- GE-McKinsey Matrix
- Product positioning
- What is product positioning?
- Positioning mapping
- Choice of marketing channels
- Offline Marketing Channels
- Online Marketing Channels
- Emerging Marketing Channels
- Key Performance Indicators (KPIs) for Channel Performance
- Marketing Budgeting
- Setting a Marketing Budget
- Allocating the Marketing Budget
- International Market
- Market Entry Strategies
- Understanding Consumer Behavior
- Process of Consumer Decision-Making
- Conclusion