Pricing Strategies & Tactics - eBook Edition
 
You’ll learn how to choose the best pricing structure, avoid common pitfalls, and master strategies that work for any business—whether you're in retail, manufacturing, services, or e-commerce. From solopreneurs to large enterprises, this guide provides the tools to make confident, data-driven pricing decisions, tailored to your industry.
 
Table of Contents:
 
Introduction
What is Pricing?
Static vs. Dynamic Pricing
What is Cost?
Pricing vs. Cost
What is a Pricing Strategy?
Pricing Strategy vs. Pricing Tactics
Pricing Strategy vs. Pricing Policy
Key Considerations for Setting Your Pricing Strategy
Types of Pricing Strategies
Time-Sensitive Pricing
Value-Based Pricing
Variable Pricing
Yield Management
Economy Pricing
Bundle Pricing
Competitive Pricing
Promotional Pricing
Geographical Pricing
Anchor Pricing
Factors Affecting Pricing Strategies
The Importance of Nailing Your Pricing Strategy
Which Pricing Strategy is Right for You?
Price Elasticity of Demand:
Creating a Winning Pricing Strategy
Improving Your Pricing Capabilities
Key Questions for Setting Your Pricing Strategy
Advice on Pricing Strategy
Challenges of Choosing the Right Service Pricing Strategy
Pricing Policies for New Products
Pricing Models by Industry or Business
Conducting a Pricing Analysis
Pricing Strategies FAQ
Conclusion
 
Inside this Guide, You’ll Discover:
The “Four Cs” of a winning pricing strategy
Pricing models for digital products, e-commerce, events, and more
14 essential questions to ask when choosing your pricing model
How to manage self-doubt when pricing services
11 practical tips to improve your pricing strategy
 
Excerpt:
_"Static pricing involves maintaining the same price from day to day, making profit margins predictable. However, a static pricing strategy can alienate customers who aren’t willing to pay a set price for a product or service.
Dynamic pricing, on the other hand, allows a business to adjust prices based on what customers are willing to pay. These price differences are often achieved through discounts or geographical pricing variations. Dynamic pricing is particularly relevant to strategies such as Time-sensitive Pricing, Sliding Scale Pricing, and other flexible pricing models."_