Strategic Management Explained - eBook Edition

This guide will provide you with an understanding of the many processes involved in strategic management, which include strategy formulation, implementation, and evaluation. Acquire knowledge of different methods of analyzing external and internal factors, including PESTEL, Porter's Five Forces, SWOT, and the VRIO framework. You will also examine several business-level and corporate-level strategies, such as cost leadership, differentiation, and diversification.

In addition, you will learn about worldwide strategies and how to efficiently implement and assess them by utilizing organizational structure, leadership, and company culture. This guide includes informative case studies from prominent organizations such as Apple, Amazon, Starbucks, and Tesla, which offer practical illustrations of strategic management in practice.

Table of contents:

Introduction to Strategic Management

Defining Strategic Management

The Importance of Strategic Management

Stages of Strategic Management
- Strategy Formulation
- Strategy Implementation
- Strategy Evaluation and Control

The Strategic Management Process
- Vision, Mission, and Goals
- External Analysis
- Internal Analysis
- Strategy Selection
- Strategy Execution

External Analysis
- PESTLE Analysis
- Industry Analysis: Porter’s Five Forces
- Competitive Analysis
- Scenario Planning
- Benchmarking

Internal Analysis
- SWOT Analysis
- Resource-Based View
- Value Chain Analysis
- Core Competencies
- VRIO Framework
- Financial Analysis

Business-Level Strategies
- Cost Leadership
- Differentiation
- Focused Strategies
- Blue Ocean Strategy

Corporate-Level Strategies
- Cost Leadership
- Differentiation
- Focused Strategies
- Blue Ocean Strategy

Crafting a Compelling Brand Story

Designing Your Brand’s Visual Identity
- Growth Strategies
- Stability Strategies
- Retrenchment Strategies
- Diversification

Global Strategies
- Multidomestic Strategy
- Global Strategy
- Transnational Strategy

Strategy Implementation
- Organizational Structure
- Leadership and Corporate Culture
- Strategic Change Management

Strategy Evaluation and Control
- Key Performance Indicators
- Balanced Scorecard
- Strategic Control Systems

Case Studies
- Apple Inc.: Innovation and Differentiation
- Amazon.com: Growth through Diversification
- Starbucks: Global Expansion
- Tesla: Disrupting the Automotive Industry